Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Journal title : Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Initials : AQ Frequency : 6 issues per year (January, March, May, July, September, November) DOI : prefix 10.35931/aq by Print ISSN : 1907-4174 Online ISSN : 2621-0681 Editor-in-chief : Ridhatullah Assya'bani Publisher : Sekolah Tinggi Ilmu Al-Qur'an Amuntai Citation : Sinta | Google Scholar | Garuda AL QALAM: Jurnal Ilmiah Keagamaan dan Kemasyarakatan is an open access and peer-reviewed journal of Islamic Studies published by the Amuntai High School of Al-Quran, South Kalimantan which contains writings from lecturers, education staff, education observers and so on. This journal is published bi-monthly (January, March, May, July, September, November) in print and online. This journal publishes research results related to Islamic issues related to social issues such as the study of the Qur'an and Hadith, Islamic philosophy, education, social, local wisdom, politics, economics, urbanism, multiculturalism, and others. through interdisciplinary. study. All papers submitted to the journal must be written in good Indonesian, English, Arabic or Malay, and must be submitted online to: https://jurnal.stiq-amuntai.ac.id/index.php/al-qalam/ index If there are difficulties in the submission process, please contact the Editor at the following email address: redaksi.alqalam10@gmail.com
Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan
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Stakeholder Readiness in Program Implementation "Beautiful Village" (Love Statistics) in Kebun Geran Village
The Kelurahan Cinta Statistik (Kelurahan Cantik) Program is a development program implemented by the Central Statistics Agency (BPS) to improve literacy and utilization of statistical data at the village level as a basis for data-driven development planning. The success of this program is greatly influenced by stakeholder readiness, particularly in terms of human resources. This study aims to determine stakeholder readiness in implementing the Kelurahan Cinta Statistik Program in Kebun Geran Village. This study used a qualitative approach with descriptive methods. Data collection techniques were conducted through interviews, observation, and documentation. The results indicate that stakeholder readiness in implementing the Kelurahan Cinta Statistik Program in Kebun Geran Village is in the sufficient category. Village heads have a good understanding and play an active role in supporting the program, while statistical agents and village officials have basic knowledge and skills that still need to be improved. Supporting stakeholders demonstrate a positive attitude and participation, but their involvement is still limited. Based on the Diffusion of Innovation Theory, this program is in the early to intermediate adoption stage, requiring strengthening of human resource capacity and infrastructure support for optimal and sustainable program operation.
Copyright (c) 2026 Wiranti Vikra Ardani, Heni Nopianti, Diyas Widiyarti http://creativecommons.org/licenses/by/4.0
The Influence of Principal Competency on Work Motivation and Its Impact on School Climate in Junior High Schools in Cawas District, Klaten Regency
This study aims to analyze the influence of principal competencies which include decision-making, communication, and the ability to motivate teachers' work motivation and its impact on the school climate. A quantitative approach was used with a path analysis design. The population consisted of public and private junior high school teachers in Cawas District, Klaten Regency. A total of 125 teachers were selected using proportional random sampling. The instrument was developed using a Likert scale and tested for validity and reliability through Confirmatory Factor Analysis (CFA) and Construct Reliability (CR). The results show that decision-making and the ability to motivate have a significant positive effect on work motivation, whereas communication does not. Work motivation was found to significantly influence school climate and mediate the effects of decision-making and motivational ability on the school climate.
Copyright (c) 2026 Annisa Dewi Permatasari, Cepi Safruddin Abdul Jabar http://creativecommons.org/licenses/by/4.0
The Impact of Zoning on Educational Equity in the New Student Admission System
The zoning policy in the New Student Admission System is one of the government's strategic steps in creating equal access to and quality of education in Indonesia. This study aims to analyze teachers' perceptions and experiences regarding the implementation of the zoning policy, as well as to evaluate the extent to which the policy has impacted educational equity. The study employs a descriptive qualitative approach, with the subjects being public elementary and secondary school teachers selected through purposive sampling. The research instrument consists of a closed-ended questionnaire using a five-point Likert scale, distributed online via Google Forms. Data were analyzed using Miles and Huberman's interactive analysis technique, which includes data reduction, data presentation, and verification. The results show that teachers understand the objectives of the zoning policy well and support the principle of equitable education. However, its implementation in the field still faces challenges such as infrastructure limitations, uneven teacher distribution, and public perceptions of school quality. Zoning is seen as capable of encouraging schools to improve, but it needs to be supported by more comprehensive and responsive policies tailored to the conditions of each region.
Copyright (c) 2026 Ika Subandi, Diana Sarah, Evi Wasitoh, Eny Tantia Finorita, Yogi Iskandar, Maman Suryaman http://creativecommons.org/licenses/by/4.0
Analysis of Digital Marketing Strategies on the TikTok Platform for the Interlaken Perfume House Brand
This study analyzes the digital marketing strategy of Interlaken Perfume House in enhancing consumer engagement and sales through social media. The research employed a descriptive qualitative approach with data collected through content observation, digital documentation, and in-depth interviews. The findings reveal that Interlaken utilizes TikTok as its main channel, implementing a content marketing strategy based on education, storytelling, and real-time interaction to build emotional closeness with consumers. SEO optimization, inbound marketing, paid advertising campaigns (PPC), call-to-action (CTA), and lead generation through social interaction are also applied, although not yet supported by an integrated data system. The success of the strategy is supported by creative content, message relevance to young audiences, and consistent engagement. The main challenges identified include limited resources, lack of customer data management, and inconsistent content production. This study recommends strengthening data-driven strategies through customer management systems to achieve long-term effectiveness.
Copyright (c) 2026 Muhammad Ilham Fadhlurrahman, Onny Fitriana Sitorus http://creativecommons.org/licenses/by/4.0
Implementation of Extracurricular Curriculum in Instilling Character Education in MIS Pasar Bilah Labuhanbatu Utara
Character education in Indonesia is an important aspect of the education system, especially in shaping a generation that is not only intellectually intelligent but also has noble character. This study aims to analyze the implementation of the extracurricular curriculum in instilling character education at MIS Pasar Bilah, North Labuhanbatu. This study uses a qualitative approach with a phenomenological method to explore the experiences and perceptions of teachers, students, and the principal regarding the extracurricular curriculum implemented at the school. Data collection techniques were carried out through observation, interviews, and documentation studies. Data were analyzed using the Miles and Huberman analysis technique, with triangulation and member checking as techniques to guarantee data validity. The results of the study indicate that the extracurricular curriculum at MIS Pasar Bilah, which includes scouting, sports, and religious activities, plays a significant role in instilling character values such as discipline, responsibility, and cooperation among students. However, the main challenges faced are limited time and students' motivation to actively participate. This study also found that support from the school, teacher commitment, and parental involvement are crucial for the successful implementation of the character education program. The implications of this research provide insights for the development of extracurricular curricula in madrasas, particularly in improving the effectiveness of extracurricular activities as a means of character education. This research is expected to serve as a reference for other schools in strengthening character education through extracurricular activities.
Copyright (c) 2026 Mursal Aziz, Dedi Sahputra Napitupulu, Linda Hayati http://creativecommons.org/licenses/by/4.0
Analysis of Soft Selling Through Scarlett Whitening's Product Placement in the Korean Drama "Reborn Rich" on Purchase Intention (Survey on Instagram Followers @hallyu.smi)
This study aims to analyze the effect of soft selling through product placement Scarlett Whitening in the Korean drama “Reborn Rich” on purchase intention on Instagram followers @hallyu.smi. The phenomenon of the rise of Korean culture in Indonesia is utilized by various brands to carry out effective marketing strategies, one of which is through product placement in Korean dramas. The method used in this research is a quantitative approach with an associative research type. Data was collected through distributing questionnaires to 135 Instagram followers @hallyu.smi who have watched the Korean drama “Reborn Rich”. Data was obtained through a research questionnaire distributed containing 27 questions regarding soft selling variables, product placement variables and purchase intention variables. Furthermore, the data obtained will be carried out various tests such as validity and reliability tests using the help of smartPLS 3.0 software. The results showed that the soft selling variable on purchase intention, the product placement variable on purchase intention, the soft selling variable on product placement and the product placement variable mediated effectively in the relationship between the soft selling variable and the purchase intention variable.
Copyright (c) 2026 Nazhira Nur Pasha, Tetty Sufianty Zafar, Kokom Komariah http://creativecommons.org/licenses/by/4.0
Emotional Responses and Comprehension in Asynchronous Communication: A Literature Review of Changing Digital Interaction Patterns
The advancement of digital technology has shifted human communication patterns from synchronous to asynchronous modes. This study aims to describe the characteristics of asynchronous communication, analyze its impact on message comprehension, and explain how it influences users’ emotional responses. Using a qualitative descriptive approach based on a literature study, this research reviews relevant works in digital communication, cognitive psychology, and emotional response theories. Findings indicate that asynchronous communication offers advantages in time flexibility and message processing, but also presents challenges such as limited emotional cues and potential misunderstandings. Message comprehension is closely tied to an individual’s cognitive capacity, while emotional responses are more filtered yet susceptible to emotional detachment. This study contributes theoretically by linking cognitive and affective aspects in digital communication and offers practical insights for developing more empathetic communication strategies in the digital era.
Copyright (c) 2026 Azmi Nawaf, Darul Naad, Muhammad Azwar, Lahmuddin Lubis http://creativecommons.org/licenses/by/4.0
Perception Analysis of Ease of Use of BRImo Mobile Banking Application on Customer Satisfaction Through User Experience as a Mediation Variable (Survey of BRImo Customer Users in Sukabumi City)
This study aims to analyze the influence of perceived ease of use on user satisfaction, mediated by user experience, among BRImo users in Sukabumi City. The research employs a quantitative method with an associative approach. The sample consists of 200 respondents who are BRImo users from seven sub-districts in Sukabumi City. Data was collected through a questionnaire distributed to all respondents, containing 24 statements related to the variables of perceived ease of use, user experience, and customer satisfaction. The collected data was then analyzed using validity and reliability tests with the help of SmartPLS 3.0 software. The results show that perceived ease of use has a positive and significant influence on customer satisfaction, user experience has a significant impact on customer satisfaction, and perceived ease of use positively and significantly affects user experience. Furthermore, the mediating effect of user experience in the relationship between perceived ease of use and customer satisfaction is proven to be significant.
Copyright (c) 2026 Rifa Amalia Sukesna, Kokom Komariah, Resa Nurmala http://creativecommons.org/licenses/by/4.0
Performance Model: Influence of Motivation and Organizational Culture Behavior for the Environment (OCBE)
The research was conducted at a manufacturing company in Banten. The research was based on the results of employee perceptions in order to find the dominant factors that influence performance. The novelty of this research is the formation of a new model from the research, as well as the existence of new variables that are suspected of influencing performance. The discovery of a new model to determine variables that influence performance directly or indirectly. The subjects of the research were Motivation, Organizational Citizenship Behavior for the Environment (OCBE), and Performance. The results of employee perceptions have been filled in the distributed questionnaire, and the results will be processed using SmartPLS 4. The number of samples was 98 respondents, calculated using the Slovin formula. The purpose of the study was to determine whether there is a direct or indirect influence of each indicator of the independent variable on the dependent variable. To find out whether there is an influence of motivation on performance, OCBE on performance directly. Is there a direct influence of motivation on OCBE, is there an indirect influence of motivation on performance through OCBE. The results of the study showed the insignificant influence of motivation on performance (M=0.195; P=0.053), significant influence of motivation on OCBE (M=0.340; P=0.001), significant influence of OCBE on performance (M=0.325; P=0.000) and there is an indirect influence of motivation on performance through OCBE (M=0.111; P=0.031). Ultimately, the results of this research can be a barometer for determining organizational policies and decisions in the human resource development department.
Copyright (c) 2026 Santi Riana Dewi, Andari Andari, Siti Safaria http://creativecommons.org/licenses/by/4.0
Analysis of Customer Feasibility Classification Using the 5C1S Principle to Obtain Hasanah House Financing at BSI KCP Sidoarjo Krian
The high demand for housing among the public has led to a significant increase in the need for home financing, making the role of Islamic financial institutions crucial in providing financing solutions that align with Islamic principles. Bank Syariah Indonesia (BSI), through its Griya Hasanah product, offers home ownership financing that is free from interest (riba) and based on Sharia contracts. However, the growing demand also heightens the potential risk of problematic financing, necessitating a strict and accurate classification of customer eligibility. This study aims to analyze the application of the 5C+1S principles in assessing the eligibility of customers for Griya Hasanah financing at BSI KCP Sidoarjo Krian. The method used is qualitative with a case study approach, employing in-depth interviews with the marketing team and Business Operational Staff (BOSM), along with data triangulation through financing documents and field observations. The findings reveal that the implementation of the 5C+1S principles (Character, Capacity, Capital, Collateral, Condition of Economy, and Sharia Compliance) contributes significantly to reducing the risk of problematic financing. The principles of Character and Capacity carry the highest assessment weight, as they are directly related to the customer's integrity and repayment ability. Meanwhile, the Sharia aspect serves as the main differentiator from conventional financial institutions, ensuring that all financing processes adhere to Islamic values.
Copyright (c) 2026 Yuliana Permata Sari, Arin Setiyowati, Fatkur Huda http://creativecommons.org/licenses/by/4.0
The Impact of Training, Environment, and Motivation on Performance
The management of regional property is a crucial aspect of good governance, requiring competent human resources. The quality of human resources is measured by the performance produced, where quality HR has the potential to achieve optimal performance. This study aims to analyze the extent of the influence of training, work environment, and work motivation on the performance of property management staff in the government of Sabang City. The population of this study consists of all property management staff in the government of Sabang City in May 2025, with a sample of 34 respondents using a saturated sampling technique, and data collection was conducted using a 5-point Likert scale questionnaire. This study also employed multiple linear regression analysis using SPSS. The results indicate that: 1) Training does not significantly influence the performance of property management staff at local government agencies of Sabang, 2) Work environment does not significantly influence the performance of property management staff at the City Government of Sabang, 3) Work motivation significantly influences the performance of property management staff at the City Government of Sabang.
Copyright (c) 2026 Hilman Eka Putra, Fathorrahman Fathorrahman, Murtianingsih Murtianingsih http://creativecommons.org/licenses/by/4.0
Public Perception of Religious Tolerance Practices: A Study in Doko District, Blitar Regency
This study aims to understand public perceptions of religious tolerance practices in Doko District, Blitar Regency, an area inhabited by a multicultural community with diverse religious backgrounds including Islam, Christianity, Hinduism, and Buddhism. Using a descriptive qualitative approach and symbolic interactionism theory, the study explores how tolerance values are shaped through social interaction, symbols, and interfaith communication. Data collection techniques include in-depth interviews and participant observations of local socio-religious activities. The results reveal that the Doko community exhibits a high level of interreligious tolerance, supported by factors such as a culture of mutual cooperation, strong kinship ties, and communicative leadership. Each religion expresses tolerance based on its own teachings, yet collectively upholds the values of unity and peace. This study highlights the importance of cultivating tolerance through real social practices to foster a harmonious society in diversity.
Copyright (c) 2026 Izza Mukmin, Mukayat Al Amin, Muhammad Wahid Nur Tualeka http://creativecommons.org/licenses/by/4.0
The Effect of Parental Participation and Learning Intensity on Student Learning Outcomes in Learning Buddhist Religion in Buddhist High School/Vocational School in West Tangerang
This study aims to analyze the influence of parental participation and learning intensity on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang. The research method used is quantitative with an associative approach. The population in this study were students at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang, with a simple random sampling technique resulting in a sample of 125 respondents. The data analysis technique in this study used descriptive statistical analysis and structural equation modeling (SEM). The results of this study indicate that partially parental participation and learning intensity have a positive and significant effect on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang. In addition, simultaneously parental participation and learning intensity have a positive and significant effect on student learning outcomes in Buddhist studies at Buddhist Senior High Schools/Vocational High Schools throughout West Tangerang.
Copyright (c) 2026 Jory Wangulimala, Sutrisno Sutrisno, Alexander Candra http://creativecommons.org/licenses/by/4.0
The Influence of Family Environment and Attitudes of Buddhist Sunday School Teachers on the Character of Generation Z in the Globalization Era in Makassar
Globalization and technological advancements have influenced the character of Generation Z, who grew up exposed to foreign cultures through social media. The values that Generation Z receive often conflict with local culture and religious teachings, including Buddhism. In this regard, families and Buddhist Sunday School (SMB) teachers play an important role as moral and spiritual educators. However, weak family communication and teachers' inconsistency in conveying religious values pose obstacles. Initial studies at several monasteries in Makassar indicate that their roles are still not optimal. This study aims to examine the influence of the family environment and SMB teachers' attitudes on the character of Generation Z in the context of Buddhist religious education in the era of globalization. This study uses a quantitative method with a regression approach to analyze the influence of the family environment and SMB teachers' attitudes on the character of Generation Z. This study concludes that the family environment and the attitudes of Buddhist Sunday School teachers have a positive and significant influence on the character of Generation Z in Makassar, both individually and collectively, with a combined contribution of 26.2%. Character strengthening can be achieved through the active role of families and teachers, as well as synergy between monasteries, schools, and families in educational programs and development based on Buddhist values.
Copyright (c) 2026 Karunia Dewi Pudjohadi, Ida Bagus Dharmika, Mujiyanto Mujiyanto http://creativecommons.org/licenses/by/4.0
The Effect of Customer Experience, Shopping Motivation and Electronic Word of Mouth on Purchase Decisions Mediated by Online Trust (Study on Shopee E-commerce Users in Malang City)
This study aims to analyze the mediation of trust on the influence of customer experience, shopping motivation, and electronic word of mouth (e-WOM) on purchase decisions among Shopee e-commerce users from generation Z in Malang City. This research approach is quantitative with descriptive and explanatory research methods. The data sample consisted of 174 respondents with a purposive sampling technique who had the criteria of being 17–29 years old, domiciled in Malang City, having the Shopee application, and having made a transaction in the last three months. Data processing was carried out using the Partial Least Square (PLS) method through SmartPLS 4 software. The results showed that customer experience, shopping motivation, and e-WOM had a significant effect on purchase decisions. In addition, trust was proven to significantly mediate the relationship between the three variables on purchase decisions. The R-Square value of 0.900 for trust and 0.905 for purchase decisions indicates that the research model has very strong explanatory power. These findings strengthen the relevance of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) theories in explaining the online purchasing behavior of Generation Z.
Copyright (c) 2026 Fian Arifiona Faradila, Heri Pratikto, Wening Patmi Rahayu http://creativecommons.org/licenses/by/4.0
Implementation of Mobile Library Services by the West Sulawesi Provincial Library and Archives Service in Motivating Students' Reading Interest in Mamuju Regency
Reading interest is a crucial factor in improving the quality of human resources. However, literacy rates in Indonesia remain low, particularly in remote areas. One innovation to address the access gap is mobile library services. This study evaluated the Sapa Mobile Library in Mamuju Regency, West Sulawesi, focusing on operational conditions, student reading interest developments from 2023 to 2025, and optimization strategies. Using descriptive qualitative methods, the results revealed challenges such as limited fleet, irrelevant collections, inconsistent schedules, and limited outreach to Islamic schools (madrasah). Student reading interest increased at the start of the program but declined due to inconsistent service delivery and a lack of family support. Recommended strategies include fleet rejuvenation, curriculum and culturally-based collection updates, librarian training, expanded outreach, and service digitization. This study proposes a relevant and sustainable inclusive literacy model.
Copyright (c) 2026 Basri Basri, Yuspiani Yuspiani, Andi Halimah, Muhammad Ramli, Baharuddin Baharuddin http://creativecommons.org/licenses/by/4.0
The Effect of Buddhist Character Education and Self-Confidence on Student Learning Motivation at Maitreyawira Students, Pekanbaru
Learning motivation is very important for university students because it can enhance enthusiasm, learning outcomes, and the achievement of academic goals. High motivation encourages students to study harder, overcome challenges, and achieve success in education. The purpose of this research is to determine the effect of both Buddhist character education and self-confidence on the learning motivation of STAB Maitreyawira Pekanbaru students. This research uses a quantitative method with a correlational research design. The sample was determined using a simple random sampling technique, with a total of 110 students. Data collection instruments were in the form of closed questionnaires distributed via Google Forms. The results of the questionnaires were tested through instrument testing, classical assumption testing, and simple and multiple regression correlation analysis. The results of the study show that: (1) Buddhist character education has a positive effect on learning motivation. (2) Self-confidence has a positive effect on learning motivation. (3) Buddhist character education and self-confidence both have a positive effect on learning motivation.In conclusion, based on the research findingsthat students' learning motivation can be improved through Buddhist character education and self-confidence.
Copyright (c) 2026 Bie Na, Budi Utomo, Kabri Kabri http://creativecommons.org/licenses/by/4.0
The Relationship Between Service Quality and Buddhists Satisfaction Towards Buddhists Interest in Depositing Ancestors' Nameboards (A Case in Ksitigarbha Sala Vihara Dharma Agung Makassar)
Ksitigarbha Sala Vihara Dharma Agung Makassar is one of the vihara that provides ancestral nameplate storage services. In carrying out this service, service quality and Buddhists satisfaction are important factors that influence the interest of the Buddhists to entrust ancestral nameplates. This study aims to analyze the relationship between service quality and Buddhists satisfaction with the interest of the Buddhists to entrust ancestral nameplates at Ksitigarbha Sala Vihara Dharma Agung Makassar. The research method used is quantitative with an associative approach. The population in this study were Buddhists who entrust ancestral nameplates, with a simple random sampling technique so that a sample of 100 respondents was obtained. The data analysis technique in this study used descriptive statistical analysis and explanatory correlation. The results of this study indicate a positive and significant relationship between service quality (X1) and Buddhists interest (Y) and a positive and significant relationship between Buddhists satisfaction (X2) and Buddhists interest (Y). There is also a positive and significant relationship between service quality (X1) and Buddhists satisfaction (X2) and Buddhists interest (Y) in entrusting ancestral nameplates (A case at Ksitigarbha sala, Vihara Dharma Agung, Makassar).
Copyright (c) 2026 Frengky Fonso, Dali Santun Naga, Hastho Bramantyo http://creativecommons.org/licenses/by/4.0
The Relationship Between Geography Teacher Performance and Student Learning Outcomes Through the Use of the Deep Learning Model at SMAN 45 and SMAN 72, Kelapa Gading District, North Jakarta
This study aims to analyze the relationship between Geography teacher performance and student learning outcomes through the Deep Learning model approach at SMAN 45 and SMAN 72, Kelapa Gading District, North Jakarta. The teacher performance assessed includes aspects of learning planning, implementation, assessment, professionalism, communication, and utilization of technology and the development of 21st-century skills. The research method used is quantitative with a descriptive approach and correlational analysis. The population in this study were Geography Teachers and Students at SMAN 45 and SMAN 72 with a sample of 2 Geography teachers and 63 students in grade XI. Data were obtained through teacher performance questionnaires and documentation of student learning outcomes from three forms of assessment: UH 1, UTS, and UAS. The results of the analysis show that the performance of Geography teachers at SMAN 45 and SMAN 72, Kelapa Gading District, is generally in the good category, based on indicators that include learning planning, learning implementation, learning evaluation, and personality and social competencies, especially in encouraging deep learning through reflective, collaborative, and problem-solving-based methods.
Copyright (c) 2026 Ihwan Ihwan http://creativecommons.org/licenses/by/4.0
Development of Flascard Media Based on the Canva Application for Letter Recognition for 5-6 Year Olds in Sinunukan District, Mandailing Natal Regency
This research aims to develop a learning medium in the form of flashcards based on the Canva app to introduce letters to children aged 5-6 years. The background of this research is the low interest in learning letters in children and the limited availability of interactive and engaging learning media. The Canva app was chosen because of its ease of creating engaging visual designs, which is expected to increase children's motivation and active participation in the learning process. The research method used was Research and Development (R&D) with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model. The analysis phase was conducted to identify the needs of children and teachers. The design phase included developing a flashcard concept that suited the developmental characteristics of children. The development phase focused on creating flashcards using Canva. The implementation phase involved testing the media on children aged 5-6 years. The evaluation phase was conducted to measure the effectiveness and feasibility of the developed media. The research results show that this Canva-based flashcard media is highly feasible and effective for use. Trials demonstrated significant improvements in children's letter recognition skills. The practicality of the trial showed that teacher responses achieved a score of 92.5%, and children's responses achieved a score of 90.71%. This media is recommended as an alternative, innovative learning tool for improving basic literacy skills in early childhood.
Copyright (c) 2026 Suparni Suparni, Weni Yulastri, Siti Aisyah http://creativecommons.org/licenses/by/4.0
The Influence of the Independent Curriculum on Students' Intrapersonal and Interpersonal Intelligence
The purpose of this study is to analyze the influence of the Independent Curriculum (X) on intrapersonal intelligence (Y1) and interpersonal intelligence (Y2) separately and simultaneously. Survey, Simple Linear Regression Analysis and Multivariate Tests were applied to analyze the data. The sampling technique was a census or total technique with 137 respondents. The coefficient sig values for the normality test were 0.087 and 0.200; the linearity test was 0.432 and 0.068; and heteroscedasticity were 0.915 and 0.096. The significance level used was 0.05. First, the significance of the simple linear regression was 0.031 which skewed towards positive with a B value of 0.384. Second, the significance of the simple linear regression was 0.000 which also skewed towards positive with a B value of 0.347. The significance of the Multivariate Test was 0.013. Both analysis results showed that the sig value test <0.05. This means that the Independent Curriculum (X) significantly influences intrapersonal (Y1) and interpersonal (Y2) intelligence separately and simultaneously. The degree of impact of variable X on variable Y1 is 38.4%, and Y2 is 34.7% separately and 30% and 21% simultaneously.
Copyright (c) 2026 Setiadi Setiadi http://creativecommons.org/licenses/by/4.0
Employee Performance in Jakarta Banks: The Role of Training, Compensation, and Integrity
This study is motivated by the dynamics of the banking world continue to evolve rapidly, particularly in Jakarta City with the cultural diversity of high-end urban lifestyle. The research examines the influence of Training, Compensation, and Integrity on Employee Performance in Jakarta Banks. This study applies a quantitative approach with an associative design and distributing questionnaires to 187 Employee respondents residing in Jakarta. Data were analyzed with Partial Least Squares Structural Equation Modelling (PLS-SEM) through Smart PLS 4.0 software through Outer Model (validity, reliability, and Fornell-Larcker criterion) and Inner Model analysis. The results show compensation and integrity have a significant effect on employee performance, except training did not significant impact. Among the two, integrity emerged as the most dominant factor. These findings underscore the importance of incentive-based compensation and shaping morality and professional integrity to manage their motivation and commitment as strategic efforts to boost their performance in the banking sector. Yet, perceive training as irrelevant and already skilled based on background and length of service.
Copyright (c) 2026 Niken Rosiana, Didin Hikmah Perkasa http://creativecommons.org/licenses/by/4.0
The Effect of Perceived Organizational Support (POS) On Employee Engagement, with Job Satisfaction as a Mediation Variable
This study aims to analyze the effect of Perceived Organizational Support (POS) on Employee Engagement, with Job Satisfaction as a mediating variable. The phenomenon of low employee engagement in organizations highlights the importance of organizational support and job satisfaction as key factors in enhancing employees' involvement in their work. This research adopts a quantitative approach using Structural Equation Modeling (SEM), involving respondents from employees at PT X. The results show that POS has a positive and significant direct effect on employee engagement, with a coefficient value of 0.266 and a p-value of 0.017. Additionally, POS significantly affects job satisfaction with a coefficient of 0.793 and a p-value of 0.000. Job satisfaction also has a significant direct influence on employee engagement with a coefficient of 0.270 and a p-value of 0.020. The indirect effect of POS on employee engagement through job satisfaction is recorded at 21.4%, while the direct effect is higher at 26.6%, indicating that job satisfaction partially mediates the relationship. These findings emphasize that, in addition to the direct effect, job satisfaction plays a partial mediating role in the relationship between organizational support and employee engagement. This research offers practical insights for organizations to enhance engagement through improved support and job satisfaction strategies.
Copyright (c) 2026 Saibun Hamdi Dalimunthe, Nefi Darmayanti, Rahmi Lubis http://creativecommons.org/licenses/by/4.0
Differences Between Learning Models and Students' Cognitive Styles on Students' Learning Outcomes in the Geography Subject at State Senior High School 59 Jakarta
This research is to examine: (1) was there any difference in geography learning outcomes between students taught using the Numbered Heads Together (NHT) model and those taught using the Student Teams Achievement Division (STAD) mode. (2) was there any difference in in geography learning outcomes between students with a Field Independent (FI) cognitive style and those with a Field Dependent (FD) cognitive style within the NHT model group. This research was done at Senior High School 59 Jakarta. from October 2024 - July 2025. The method used in this study is an experimental method with a post-test only control group design. The population included all student from Senior High School 59 Jakarta., specifically three class, class XI-4, XI-5, and XI-7, with a total of 107 students, and the sample used in this study was 72 students from classes XI-5 and XI-7, selected using purposive sampling techniques. The instruments used included multiple-choice post-tests via Google Forms, as well as cognitive style questionnaires given via Google Forms as well. Based on data analysis using the Mann-Whitney test, the result showed p = 0.572 > 0.05, It can be concluded that there was no significant statistical difference in students’ learning outcomes between those taught using the NHT model (XI-7) and those using the STAD model (XI-5). Furthermore, based on data analysis using the Mann-Whitney test, the result showed p = 0,951 > 0,05 so that analysis of Geography learning outcomes between students taught using the NHT model with Field Independent (FI) and Field Dependent (FD) cognitive styles indicated no statistically significant difference.
Copyright (c) 2026 Rangga Panji Keswara, Muhammad Zid, Ode Sofyan Hardi http://creativecommons.org/licenses/by/4.0
The Influence of Business Management and Micro-Credit Accessibility on MSME Performance and Its Impact on the Welfare of MSME Actors (Study on MSME Debtors of Bank Mandiri in Bandung City)
Micro, Small and Medium Enterprises (MSMEs) are business sectors that have great potential to develop and contribute significantly to the national economy. However, MSMEs still face several obstacles in carrying out their business activities, namely weak management of Business Management and MSME accessibility to financing from financial service institutions. MSMEs can access operational funds and investment funds through microcredit. It is hoped that microcredit can help and encourage MSME actors to continue to develop and achieve optimal business performance and have a positive impact on the welfare of MSME actors. This study aims to analyze the Influence of Business Management and Microcredit Accessibility on MSME Performance and Its Impact on the Welfare of MSME Actors. This study was conducted on 240 MSME debtors of Bank Mandiri in Bandung City by distributing questionnaires. This study uses the Sequential Explanatory Analysis method using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of this study indicate that effective Business Management and good Microcredit Accessibility have a positive and significant effect on improving MSME Performance and have a positive and significant impact on the Welfare of MSME Actors. This study is expected to provide comprehensive insights for MSME actors and stakeholders in formulating better MSME development strategies.
Copyright (c) 2026 Abe Sanjaya, Asep Mulyana, Sutisna Sutisna http://creativecommons.org/licenses/by/4.0
The Effect of E-Learning-Based Training and Organizational Culture on Employee Performance with Motivation as an Intervening Variable at PT. CBA Chemical Industry, Serang Regency
The rapid advancement of technology has driven the manufacturing industry, including the agrochemical sector, to optimize employee performance through digital training and the reinforcement of organizational culture. PT. CBA Chemical Industry has implemented e-learning-based training and developed internal corporate values; however, the performance of production operators has yet to show consistent improvement. This indicates a potential issue in the effectiveness of the training and cultural strategies implemented. This study aims to examine the influence of e-learning-based training and organizational culture on employee performance, with work motivation as a mediating variable. A quantitative approach was employed, using survey methods with questionnaires distributed to 81 production operators. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings reveal that e-learning-based training does not have a significant direct effect on performance or work motivation, while organizational culture significantly influences both. Work motivation also has a significant direct effect on performance but does not mediate the relationship between training or culture and performance. These results indicate that direct influences are more dominant than indirect effects through motivation. The study draws on motivational theories from Maslow, Herzberg, McClelland, and McGregor, which explain that training and organizational values can shape employee behavior, although their effectiveness is largely determined by how individuals perceive organizational stimuli.
Copyright (c) 2026 Alex Alex, Fathurrahman Fathurrahman, Murtianingsih Murtianingsih http://creativecommons.org/licenses/by/4.0
Implementation of Public Relations Management in Increasing Community Participation
This study aims to determine the implementation of public relations management in increasing community participation at MI Assalam Ancu. This study uses a qualitative research type with a participatory, thematic and integrative research approach. The data sources for this study are the principal of the madrasah, the madrasah committee, public relations employees/staff, parents of students and local community leaders. Furthermore, the data collection methods used are observation, interviews, documentation, and reference searches. Then, data processing and analysis techniques are carried out through three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of public relations management at Madrasah Ibtidaiyah Assalam, Kajuara District, Bone Regency has been carried out well, with the application of management functions, namely: planning, organizing, directing, monitoring, and evaluating in every public relations activity. Community participation at Madrasah Ibtidaiyah Assalam, Kajuara District, Bone Regency can be said to be good, because the community appreciates the activities held at the madrasah. In addition, the community knows and understands its duties and responsibilities in the implementation of education and the community also conveys its criticism and suggestions, so that the madrasah can improve these shortcomings.
Copyright (c) 2026 Andi Ahmad Wahib, St. Syamsudduha, Yuspiani Yuspiani http://creativecommons.org/licenses/by/4.0
The Role of Parents and Buddhist Religious Education Teachers in Strengthening Student Character at Metta Maitreya Vocational School, Pekanbaru
This study is motivated by the importance of synergy between parents and Buddhist Religious Education teachers in strengthening student character, particularly in shaping learners who are not only academically competent but also morally grounded. The main issue addressed in this research is the suboptimal role of both parents and teachers in accompanying the character-building process of students, as well as challenges in internalizing Buddhist values into students’ daily lives at SMK Metta Maitreya Pekanbaru. The objective of this study is to analyze the roles of parents and Buddhist Education teachers in character development, identify inhibiting factors, and propose strategies for character strengthening based on compassion values. The study employs a descriptive qualitative approach through in-depth interviews, observation, and documentation. The results indicate that parents significantly contribute to building foundational character values through role modeling, communication, and supervision. Meanwhile, Buddhist Religious Education teachers act as spiritual mentors and exemplars of Buddhist virtues, integrating values into teaching and behavior. Challenges found include limited parent-child interaction time and the continued focus on cognitive learning aspects. This research proposes a character education approach rooted in the “Culture of Compassion,” composed of three core elements: a heart of compassion, acts of compassion, and smiles of compassion. This integrative approach is expected to reinforce students' internalization of noble values comprehensively. The conclusion emphasizes that collaboration between parents and teachers is essential for holistic and sustainable student character development.
Copyright (c) 2026 Sudiani Sudiani, Mettadewi Wong, Situ Asih http://creativecommons.org/licenses/by/4.0
The Effect of Spiritual Intelligence and Smartphone Use on Compassion of Students of Metta Maitreya Vocational School Pekanbaru in the 2024/2025 Academic Year
This study aims to determine the effect of spiritual intelligence and smartphone use on compassion of class X students at SMK Metta Maitreya Pekanbaru. The method used is quantitative with simple and multiple linear regression approaches. The instrument used was a questionnaire distributed to students and analyzed statistically to determine the relationship between variables. The results showed that there was a positive and significant influence between spiritual intelligence on student compassion with a correlation coefficient of 0.739 and an effective contribution of 52.17%. Meanwhile, the use of smartphones also has a positive and significant influence on compassion with a correlation coefficient of 0.290 and an effective contribution of 3.19%. The results of the multiple regression test show that spiritual intelligence and smartphone use simultaneously affect student compassion with a coefficient of determination of 55.36%. Thus, it can be concluded that spiritual intelligence has a more dominant influence on student compassion than smartphone use. This study recommends that schools focus more on developing students' spiritual intelligence as well as directing the use of smartphones in a direction that supports learning and character development.
Copyright (c) 2026 Sumarni Sumarni, Budi Utomo, Partono Partono http://creativecommons.org/licenses/by/4.0
The Effect of People's Business Credit Facility (KUR) and Financial Literacy on the Welfare of MSME Actors with Business Productivity as a Mediation Variable
Based on data from the Ministry of Cooperatives and SMEs, the Micro, Small and Medium Enterprises (MSMEs) sector in Indonesia reached 64.2 million units and contributed 61.07% to the Gross Domestic Product (GDP). West Java Province ranks first with the largest number of MSMEs, including the Jatinangor area which is experiencing rapid growth of MSMEs along with its development as an educational area. However, most MSME players in this region face obstacles in business development due to low financial literacy and limited access to formal financing, such as the People's Business Credit (KUR). Bank Mandiri, as one of the largest KUR channeling banks, has developed digital innovations and strategic partnerships to increase the financial inclusion of MSME players. This study aims to analyse the effect of KUR facilities and financial literacy on the welfare of MSME actors, with business productivity as a mediating variable. The research method used is quantitative with a Partial Least Square - Structural Equation Modeling (PLS-SEM) approach. Based on the results of the analysis of data obtained from MSME actors in Jatinangor, it was found that KUR and financial literacy have a direct and significant effect on productivity and welfare. In addition, productivity is proven to mediate the relationship between the two variables and welfare. The results of this study suggest that strengthening access to financing and improving financial literacy are key strategies in encouraging the productivity and welfare of MSMEs in a sustainable manner, especially in semi-urban areas such as Jatinangor.
Copyright (c) 2026 Tommy Wahyu Pratomo, Veisya Afra Nurprayasha, Sulaeman Rahman Nidar, Sutisna Sutisna http://creativecommons.org/licenses/by/4.0
The Effect of Workload, Work Motivation, and Teamwork on Employee Performance
This study aims to analyze the influence of workload, work motivation, and teamwork on employee performance at Moen's Farm in Cidahu, Sukabumi Regency. This study uses a quantitative method with a survey approach by distributing questionnaires to the entire population of 110 employees, with a saturated sampling technique. Data analysis was carried out using multiple linear regression with the help of SPSS 27 software. The results of the study indicate that the three independent variables, namely workload, work motivation, and teamwork, simultaneously and partially have a significant effect on employee performance. The coefficient of determination of 60.5% indicates that the combination of the three variables is able to explain employee performance, while the rest is influenced by other factors not examined. Workload has a positive influence on performance, which means that the more balanced the workload, the better the performance. High work motivation also improves performance, as does effective teamwork. These findings are expected to provide input for Moen's Farm management in improving employee performance through workload management, providing appropriate motivation, and forming a solid work team.
Copyright (c) 2026 Asep Saepuloh, Tetty Sufianty Zafar, Dicky Jhoansyah http://creativecommons.org/licenses/by/4.0
The Effect of Entrepreneurial Orientation on Competitive Advantage with Product Innovation as a Mediation Variable
The rapid growth of the coffee shop industry in Sukabumi City has created increasingly fierce business competition. To face these challenges, business actors need to have superior strategies supported by entrepreneurial orientation and product innovation. This study aims to analyze the effect of entrepreneurial orientation on competitive advantage with product innovation as a mediating variable. This study uses a quantitative approach with a census technique on 42 coffee shop owners in Sukabumi City. Data collection was carried out through a questionnaire using a Likert scale, and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method using SmartPLS software. The results show that entrepreneurial orientation has a significant effect on product innovation, and product innovation has a significant effect on competitive advantage. In addition, product innovation has been proven to significantly mediate the relationship between entrepreneurial orientation and competitive advantage. These findings indicate that the success of coffee shops in building competitive advantage is greatly influenced by the extent to which business owners are able to implement entrepreneurial orientation innovatively in product development.
Copyright (c) 2026 Iklima Septiani, Tetty Sufianty Zafar, Sopyan Saori http://creativecommons.org/licenses/by/4.0
Religiosity, Economic Stress, and Subjective Well-Being Family of Elderly Farm Workers
This study employed a cross-sectional design and was conducted quantitatively, aiming to analyze the influence of religiosity and economic pressure on the well-being of elderly farm laborer families. The study involved 60 elderly men and 60 elderly women who had worked as farm laborers in the past year, selected through purposive sampling. Based on the results, the average age of elderly male and female farm laborers was 67 years. Elderly male farm laborers had higher educational attainment and a greater number of family members compared to elderly female farm laborers. More than half of the elderly male farm laborers had spouses and worked as permanent laborers, whereas the female farm laborers were mostly widowed and worked as daily laborers. The majority of both elderly male and female farm laborers had per capita incomes below the poverty line. Religiosity levels in both groups were categorized as high. Objective and subjective economic pressures in both groups ranged from low to moderate. The subjective well-being of both groups was categorized as moderate. Religiosity, and subjective economic pressure had both positive and negative significant influences on the subjective well-being of elderly farm laborers.
Copyright (c) 2026 Reski Amalia Putra Djaya, Tin Herawati, Diah Krisnatuti http://creativecommons.org/licenses/by/4.0
The Role of Tapak Suci in the Mental Health of Generation Z at Muhammadiyah University of Surabaya: A Psychological and Spirituality Perspective
The purpose of the study was to determine the Role of Tapak Suci in the Mental Health of Generation Z at the University of Muhammadiyah Surabaya: Psychological and Spirituality Perspectives. This study uses a descriptive qualitative research method. This study was conducted in June 2025. The location of the study is at the University of Muhammadiyah Surabaya. Then interviews were conductessd with the Tapak Suci Supervisor and 2 UM Surabaya students. In addition to using interviews, to strengthen the results of the study, data collection procedures were used consisting of questionnaires, observations, and documentation. Checking the validity of the data using triangulation techniques, namely using source triangulation and technique triangulation. The steps that will be taken in analyzing the data are: data reduction, data presentation, and verification or conclusions (conclusion drawing). The results of this study indicate that the Role of Tapak Suci in the Mental Health of Generation Z at the University of Muhammadiyah Surabaya: Perspective and Spirituality, namely Tapak Suci is able to make a significant contribution to the development and formation of character, mental health, and spirituality of students. Through character education, physical training, and spiritual guidance, Tapak Suci not only equips students with self-defense skills, but also instills moral values, honesty, responsibility, and work ethic that are important for self-development and mental resilience. Tapak Suci activities have been proven to help students manage stress, increase self-confidence, improve mood, and provide a sense of calm after facing academic pressure. In addition, the integration of Islamic values and spirituality in every training and education and training can also strengthen students' mental resilience, helping them face the various challenges of campus life and the transition to adulthood.
Copyright (c) 2026 Gilang Pandawa, M. Maulana Mas'udi, Muh. Wahid Nur Tualeka http://creativecommons.org/licenses/by/4.0
Moral Education Thoughts According to Mohammad Natsir
This study aims to examine in depth Mohammad Natsir's thoughts on moral education and its relevance in the context of contemporary Islamic education. Mohammad Natsir is one of the prominent Indonesian Muslim thinkers and politicians who strongly emphasized the importance of moral development as the core of Islamic education. This study uses a qualitative approach with a library study method, namely analyzing Natsir's works and other relevant literature, and combining them with the thoughts of classical figures such as Al-Ghazali as a comparison. The results show that according to Natsir, moral education does not only aim to distinguish between good and bad, but also to shape individuals who are faithful, knowledgeable, and have noble morals. Moral education must be based on strengthening faith, good deeds, and exemplary behavior, and implemented holistically through the integration of spiritual, intellectual, and social aspects. Natsir also emphasized the important role of education in building Islamic civilization by fostering individuals who are responsible to themselves, society, and God. Natsir's thoughts on moral education have proven to be still highly relevant in addressing the challenges of the moral crisis in the modern era. Values such as honesty, integrity, discipline, and social concern that he offers are in line with the principles of character education in current national education policy.
Copyright (c) 2026 Nawang Lukman Priyonggo, Tobroni Tobroni, M. Nurul Humaidi http://creativecommons.org/licenses/by/4.0
The Role of Agriculture Cooperatives for Farmer Empowerment: A Literature Review and Its Implications on Poverty
This study examines the role of agricultural cooperatives in empowering farmers and alleviating poverty in rural areas. Despite their potential, cooperatives face several challenges that hinder their effectiveness, especially in developing countries. This study aims to evaluate the contributions of agricultural cooperatives in improving farmers' access to finance, technology, and markets, and how they support integration into modern agricultural systems. A literature review approach based on the PRISMA method and bibliometric analysis was employed, identifying 157 relevant articles published between 2005 and 2024. The findings reveal that agricultural cooperatives significantly reduce multidimensional poverty in countries like China and Tanzania by improving material and social well-being. However, challenges such as low organizational capacity, uneven benefit distribution, and inadequate policy support persist. The study also highlights gaps in adapting cooperative models to local socio-economic contexts. Future research should focus on adapting suitable technologies, strengthening partnerships with smallholder farmers, and evaluating the role of government policies in fostering cooperative ecosystems. This study offers insights into the potential of cooperatives.as a tool for economic empowerment and offers suggestions for future research on inclusive and sustainable rural development.
Copyright (c) 2026 Intan Mala Sari, Sulaeman Rahman Nidar, Rita Komaladewi http://creativecommons.org/licenses/by/4.0
Social Support and Psychological Well-being of GBKP Pastors: The Moderating Role of Job Satisfaction
This study analyzes the influence of social support on the psychological well-being of GBKP pastors, with job satisfaction as a moderating variable. Employing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis on questionnaire data collected from active GBKP pastors, the results indicate that social support has a positive and significant effect on psychological well-being (coefficient = 0.503, P-Values = 0.000). Job satisfaction also positively and significantly influences psychological well-being (coefficient = 0.265, P-Values = 0.000). Furthermore, job satisfaction significantly moderates the relationship between social support and psychological well-being (T-Statistics = 2.709, P-Values = 0.007). The research model explains 58.1% of the variance in pastors' psychological well-being (R-Square = 0.581), demonstrating good predictive relevance (Q-Square = 0.380). The implications of this study suggest that enhancing social support and job satisfaction is crucial for maintaining and improving the psychological well-being of pastors.
Copyright (c) 2026 Perianatalina Sitepu, Siti Aisyah, Nina Siti Salamiah Siregar http://creativecommons.org/licenses/by/4.0
The Influence of Knowledge Management Effectiveness and Organizational Culture on the Performance of Buddhist Sunday School Teachers in Makassar
This study aims to identify the influence of management effectivenessthe influence of knowledge and organizational culture on the performance of teachers in schoolsSunday Buddhist Schools (SMB) spread across the Makassar region. The independent variables in this study are the effectiveness of knowledge management (X1) and organizational culture (X2), while the dependent variable is teacher performance (Y). The analytical approach used in this study is multiple linear regression to examine the contribution of each independent variable to teacher performance. The sample was determined using a probability sampling technique, with a total of 86 respondents. Primary data was obtained through a questionnaire distributed online via Google Form. Hypothesis testing was conducted using SPSS software version 20.0 for Windows. The results of the studyThis study demonstrates that effective knowledge management and organizational culture play a significant role in improving the performance of Buddhist Sunday School teachers in Makassar City. Well-managed knowledge management can help teachers access, manage, and utilize relevant information to support learning activities. Meanwhile, a supportive organizational culture fosters a harmonious work environment, increases motivation, and strengthens teachers' commitment to their responsibilities as educators. Simultaneously, these two factors complement each other in creating conditions conducive to improving teacher performance.
Copyright (c) 2026 Suzanna Suzanna, Liana The, Adrian Adrian http://creativecommons.org/licenses/by/4.0
Bibliometric Analysis of Teaching Factory Trends in Developing Entrepreneurial Spirit in Vocational Education
This study aims to map scientific publication trends related to Teaching Factory and the development of entrepreneurial spirit in the context of vocational education. Bibliometric analysis was conducted using data taken from the Scopus database for the period 2019 to 2024. The data were analyzed using VOSviewer software to identify publication trends, frequently used keywords, collaborations between authors, and the dynamics of research topics over time. The visualization results show that the topics of Teaching Factory and entrepreneurship education are central themes that are closely connected with keywords such as education, development, vocational colleges, and innovation. In addition, research trends show a shift in focus from a conceptual approach to a more applied and innovative approach in vocational education. These findings provide a comprehensive overview of the direction of research development in the field of vocational education and offer a strong foundation for further research, particularly those focused on the integration of industry-based learning and strengthening entrepreneurial competencies.
Copyright (c) 2026 Raihan Ramadhan, Khilda Rahmi Zaki, Ganefri Ganefri, Asmar Yulastri, Yudha Aditya Fiandra http://creativecommons.org/licenses/by/4.0
The Effect of Digital Marketing and Human Resource Competency on the Performance of Fashion SMEs in Bandung City with SME Empowerment Through SME Digitalization Training as a Moderating Variable
This study aims to analyze the effect of digital marketing and human resource competencies on the performance of fashion MSMEs in Bandung City with MSME empowerment through MSME digitalization training as a moderating variable. A quantitative approach was used involving 160 respondents who are MSME players in the creative industry sector in the fashion sector registered at the West Java Province Cooperative and SME Office. The variables studied include digital marketing and human resource competencies as independent variables, MSME empowerment through MSME digitalization training as moderation, and MSME performance as the dependent variable. Data were collected through questionnaires and analyzed using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) method. This study found that digital marketing can help improve the performance of MSMEs in the fashin sector in Bandung City, human resource competency variable as measured by skills, knowledge, abilities and education level can affect the performance of MSMEs in the fashin sector in Bandung City, MSME digitization training organized by the West Java Province Cooperative and SME Office can help fashion MSME entrepreneurs in Bandung City, and the effect of Human Resource Competencies on MSME Performance, the MSME Digitalization Training variable is not needed.
Copyright (c) 2026 Yohana Hutajulu, Sulaeman Rahman Nidar, Elnovani Lusiana http://creativecommons.org/licenses/by/4.0