Danial, R. Deni Muhammad, Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial, Universitas Muhammadiyah Sukabumi, Indonesia

• Vol. 19, No. 6 : Al Qalam (November 2025) - Articles
  Analysis of Shopee Live Discount Vouchers and Sales Promotions on Impulse Buying at Madam Gie Through Content Marketing as a Mediating Variable (A Study on Gen Z Shopee Users in Sukabumi City)
  Abstract  PDF

Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

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