Saputri, Wawa Nazwa, Departement of Business Administration, Muhammadiyah University of Sukabumi, Jl. R. Syamsudin, S.H. No. 50, Cikole, Kec. Cikole, Kota Sukabumi, Jawa Barat 43113, Indonesia

• Vol. 19, No. 6 : Al Qalam (November 2025) - Articles
  Viral Marketing on Hanasui Purchase Decisions: The Mediating Role of Brand Awareness
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