Faktor-Faktor yang Mempengaruhi Kepuasan dan Kepercayaan Terhadap Loyalitas Pelanggan Nasabah Mobile Banking di Indonesia: Studi Tentang Perspektif Kaum Muda sebagai Pengguna
Abstract
Keywords
Full Text:
PDFReferences
Anindita, K. “Pengaruh Kualitas Layanan, Kenyamanan Layanan Dan Citra Merek Terhadap Kepuasan Pelanggan Lazada.co.id.” Universitas Diponegoro, 2019.
Caroline, Olivia. “Pengaruh Brand Image Terhadap Brand Loyalty Melalui Brand Satisfaction Pada Merek Imaparts.” Agora 6, no. 1 (2018).
Gozali, Andi. “Pengaruh Risk Aversion, Brand Trust, Dan Brand Affect Terhadap Brand Loyalty Gadget Merek Apple Di Surabaya.” CALYPTRA 4, no. 1 (2015).
Hanafizadeh, Payam, Mehdi Behboudi, Amir Abedini Koshksaray, dan Marziyeh Jalilvand Shirkhani Tabar. “Mobile-Banking Adoption by Iranian Bank Clients.” Telematics and Informatics 31, no. 1 (2014). https://doi.org/10.1016/j.tele.2012.11.001.
Jahan, Nusrat, dan Golam Shahria. “Factors Effecting Customer Satisfaction of Mobile Banking in Bangladesh: A Study on Young Users’ Perspective.” South Asian Journal of Marketing 3, no. 1 (2021). https://doi.org/10.1108/SAJM-02-2021-0018.
Sari, D. N., dan I. Nurnida. “Pengaruh kualitas pelayanan terhadap kepuasan konsumen pada PDAM kota Cirebon.” E-Proceeding of Management 4, no. 1 (2017).
Sekaran, U., dan R. Bougie. “Research Methods for Business.” Wiley 53, no. 9 (2016).
Shankar, Amit, dan Bikramjit Rishi. “Convenience Matter in Mobile Banking Adoption Intention ?” Australasian Marketing Journal 28, no. 4 (2020). https://doi.org/10.1016/j.ausmj.2020.06.008.
Suhardi, Suhardi, dan Febryani Carolin. “Pengaruh Brand Image dan Brand Trust Terhadap Customer Loyalty Semen Holcim pada PT. Kinco Prima Kota Batam.” Jurnal Benefita 1 (2019): 39. https://doi.org/10.22216/jbe.v1i1.3404.
Tumimbang, Jani D. F., Victor P. K. Lengkong, dan Yantje Uhing. “Analisis Servicescape, Interaction Quality, Service Convenience Terhadap Service Quality Pada Beberapa Minimarket Di Kota Manado.” Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 4, no. 1 (2016). https://doi.org/10.35794/emba.4.1.2016.11840.
Winarti, Yuni, Sumitro Sarkum, dan Abd Halim. “Product Innovation on Customer Satisfaction and Brand Loyalty of Smartphone Users.” Journal of Applied Business Administration 5, no. 2 (2021). https://doi.org/10.30871/jaba.v5i2.3166.
Wu, Lei-Yu, Kuan-Yang Chen, Po-Yuan Chen, dan Shu-Ling Cheng. “Perceived Value, Transaction Cost, and Repurchase-Intention In Online Shopping: A Relational Exchange Perspective.” Journal of Business Research 67, no. 1 (2014). https://doi.org/10.1016/j.jbusres.2012.09.007.
DOI: http://dx.doi.org/10.35931/aq.v17i2.2009
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
index by:
Publish by:
Sekolah Tinggi Ilmu Al-Qur'an Amuntai
Contact us:
Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com
This work is licensed under a Creative Commons Attribution 4.0 International License.