Pengaruh Pemasaran Media Sosial dan Pengalaman Konsumen Terhadap Intensi Pembelian dengan Mediasi Keterlibatan Konsumen Menggunakan Aplikasi Grab Food dan Go Food Delivery
Abstract
Keywords
Full Text:
PDFReferences
Ahmed, Mirza Ashfaq, dan Zahra Zahid. “Role of Social Media Marketing to Enhance CRM and Brand Equity in Terms of Purchase Intention.” Asian Journal of management research 4.3 (2014): 533–549.
Aji, Prasetyo Matak, Vanessa Nadhila, dan Lim Sanny. “Effect of Social Media Marketing on Instagram towards Purchase Intention: Evidence from Indo-nesia’s Ready-to-Drink Tea Industry.” Journal of Data and Network Science 4.2 (2020): 91–104.
Ajina, Ahmed S. “The Perceived Value of Social Media Marketing: An Empirical Study of Online Word-of-Mouth in Saudi Arabian Context.” Entrepreneurship and Sustainability Issues 6.3 (2019): 1512.
Alkilani, Khaled, Kwek Choon Ling, dan Anas Ahmad Abzakh. “The Impact of Experiential Marketing and Customer Satisfaction on Customer Commitment in the World of Social Networks.” Asian Social Scienc 9.1 (2013): 262.
Bolton, Ruth N. dkk. “Customer Experience Challenges: Bringing Together Digital, Physical and Social Realms.” Journal of Service Management 29.5 (2018): 776–808.
Chin, Wynne W. “PLS-Graph user’s guide.” CT Bauer College of Business, University of Houston, USA 15 (2001): 1–16.
Clement, Addo Prince, Fang Jiaming, dan Liangqiang Li. “Green Advertising and Purchase Decisions in Live-streaming B2C and C2C Interactive Marketing.” International Journal of Information and Management Sciences 31.2 (2020): 191–212.
Ghozali, Imam. Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Universitas Diponegoro. Semarang: Badan Penerbit Universitas Diponegoro, 2018.
———. Partial Least Square: Konsep, Teknik dan Aplikasi SmartPLS 3.2.9. Semarang: Badan Penerbit Universitas Diponegoro. Edisi 3. Semarang: Badan Penerbit Universitas Diponegoro, 2021.
Hair, Joseph F dkk. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Los Angeles: Sage publications, 2021.
Huang, Xiangqian, dan Jianping Ge. “Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention.” Journal of Cleaner Production 216 (2019): 361–372.
Jain, Rajnish, Jayesh Aagja, dan Shilpa Bagdare. “Customer Experience – A Review and Research Agenda.” Journal of Service Theory and Practice 27.3 (2017): 642–662.
Kim, Angella J., dan Eunju Ko. “Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand.” Journal of Business research 65.10 (2012): 1480-1486. 65.10 (2012): 1480–1486.
Kristia, Kristia. “Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, dan Intention to Purchase Second-Hand Clothing among College Students in Yogyakarta.” Jurnal Manajemen Bisnis 12.2 (2021): 162–175.
Kristina, Tria, dan Catur Sugiarto. “The role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on Purchase Intention.” Management and Entrepreneurship: Trends of Development 4.14 (2020): 102–113.
Lee, Jung, dan Jae-Nam Lee. “How Purchase Intention Consummates Purchase Behaviour: the Stochastic Nature of Product Valuation in Electronic Commerce.” Behaviour & Information Technology 34.1 (2015): 57–68.
Lupiyoadi, Rambat. Manajemen Pemasaran Jasa: Berbasis Kompetensi. Edisi 3. Jakarta: Salamba Empat, 2018.
Malhotra, Naresh. Riset Pemasaran Pendekatan Terapan. Jakarta: PT. Indeks Kelompok Gramedia, 2015.
Maoyan, Zhujunxuan, dan Sangyang. “Consumer Purchase Intention Research Based on Social Media Marketing.” International Journal of Business and Social Science 5.10 (2014): 92–97.
Meriç, Gökhan, dan Figen Yıldırım. “The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon.” International Journal of Commerce and Finance 7.1 (2021): 92–108.
Meyer, Christopher, dan Andre Schwager. “Customer Experience.” Harvard Business Review (2007).
Mollen, Anne, dan Hugh Wilson. “Engagement, Telepresence and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives.” Journal of business research 63.9–10 (2010): 919–925.
Mullikin, Joan Lindsey, dan Norm Bori. “Why Strategy is Key for Successful Social Media Sales.” Business Horizons 60.4 (2017): 473–482.
Nasermoadeli, Amir, Kwek Choon Ling, dan Farshad Maghnati. “Evaluating the Impacts of Customer Experience on Purchase Intention.” International Journal of Business and Manageme 8.6 (2013): 128.
Nguyen, Dung H., Sander de Leeuw, dan Wout E.H. Dullaert. “Consumer Behaviour and Order Fulfilment in Online Retailing: A Systematic Review.” International Journal of Management Reviews 20.2 (2018): 255–276.
Park, Jee‑Sun, dan Sejin Ha. “From Information Experiences to Consumer Engagement on Brand’s Social Media Accounts.” Fashion and Textiles 8.1 (2021): 1–22.
Patterson, Paul, Ting Yu, dan Ko de Ruyter. “Understanding Customer Engagement in services.” In Advancing theory, maintaining relevance, proceedings of ANZMAC 2006 conference. Brisbane, 2006.
Pjero, Elenica, dan Donika Kёrcini. “Social Media and Consumer Behavior – How Does it Works in Albania Reality?” Academic Journal of Interdisciplinary Studies 4.3 (2015): 141–141.
Putra, Nicks Candra dkk. “Customer Engagement Impacts towards Purchase Intentions in the Online Travel Agent Industry.” Jurnal Administrasi Bisnis 16.2 (2020): 103–113.
Saputro, Agus Priyatmoko. “Pengaruh Social Network Marketing terhadap Intention To Choose Dengan Mediasi Consumer Engagemen,” 2020.
Setiadi, Nugroho J. Perilaku Konsumen. Cetakan 4. Jakarta: Kencana, 2010.
Shaw, Colin, dan John Ivens. Building Great Customer Experiences. Vol. 241. London: Palgrave, 2002.
Tarute, Asta, Shahrokh Nikou, dan Rimantas Gatautis. “Mobile Application Driven Consumer Engagement.” Telematics and Informatics 34.4 (2017): 145–156.
Toor, Areeba, Mudassir Husnain, dan Talha Hussain. “The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator.” Asian Journal of Business and Accounting 10.1 (2017): 167–199.
Tsai, Wan-Hsiu Sunny, dan Linjuan Rita Men. “Consumer Engagement with Brands on Social Network Sites: A Cross-Cultural Comparison of China and the USA.” Journal of Marketing Communications 23.1 (2017): 2–21.
Ventre, Ivan, dan Diana Kolbe. “The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective.” Journal of International Consumer Marketing 32.4 (2020): 287–299.
Wikström, Edvard, dan Johan Wigmo. “Social Media Marketing: What Role Can Social Media Play as a Marketing Tool?” Linnæus University, 2010.
Yang, Zi-Ying, dan Ling-Yun He. “Goal, Customer Experience and Purchase Intention in a Retail Context in China: An Empirical Study.” African Journal of Business Management 5.16 (2011): 6738–6746.
Yasin, Mahmoud, Lucia Porcu, dan Francisco Liébana Cabanillas. “The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content.” Sustainability 11.17 (2019): 4649.
Zahra, Mohseni, Esmaelpour Majid, dan Bahrainizad Manijeh. “The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement And Visual Perceptio.” Studies in Business & Economics 15.2 (2020).
Zhong, Lina, dan Sunny Sun. “Impact of Robot Hotel Service on Consumers’ Purchase Intention: A Control Experimen.” Asia Pacific Journal of Tourism Research 25.7 (2020): 780–798.
DOI: http://dx.doi.org/10.35931/aq.v17i3.2119
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
index by:
Publish by:
Sekolah Tinggi Ilmu Al-Qur'an Amuntai
Contact us:
Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com
This work is licensed under a Creative Commons Attribution 4.0 International License.