Etika dalam Pemasaran Industri : A Literature Review
Abstract
Sebagai aspek penting dari bisnis, pemasaran bertanggung jawab untuk mengelola hubungan pelanggan tetapi sering dikaitkan dengan praktik yang tidak etis. Sarjana telah mengeksplorasi baik teori normatif etika pemasaran dan model positif, yang meneliti perilaku aktual, untuk memahami mengapa profesional pemasaran, terlibat dalam perilaku etis atau tidak etis. Terlepas dari penelitian ini, dua ulasan sebelumnya tentang pengambilan keputusan etis dalam literatur telah menemukan kurangnya studi empiris yang secara bersamaan menyelidiki empat tahap pengakuan, penilaian, niat, dan perilaku. Makalah ini meninjau literatur tentang pengambilan keputusan etis, pemasaran industri, dan kepemimpinan etis, dan mengusulkan kerangka kerja untuk mengevaluasi pengambilan keputusan etis dalam pemasaran industri yang bertujuan untuk mengisi celah ini.
Keywords
Full Text:
PDFReferences
Agha, Sabah, Laith Alrubaiee, dan Manar Jamhour. "Effect of Core Competence on Competitive Advantage and Organizational Performance." International Journal of Business and Management 7.1 (2012): 192.
Alford, Helen J., dan Michael J. Naughton. "Managing as if Faith Mattered." Notre Dame, IN: University of Notre Dame (2001).
Alrubaiee, Laith. "Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, dan customer loyalty." International Journal of Marketing Studies 4.1 (2012): 7.
Babin, Barry J., James S. Boles, dan Donald P. Robin. "Representing the Perceived Ethical Work Climate among Marketing Employees." Journal of the Academy of Marketing Science 28 (2000): 345-358.
Beekun, Rafik Issa. Islamic Business Ethics. No. 2. International Institute of Islamic Thought (IIIT), 1997.
Beekun, Rafik Issa. Islamic Business Ethics. No. 2. International Institute of Islamic Thought (IIIT), 1997.
Bentham, C. Graham. "Mortality rates in the more rural areas of England and Wales." Area (1984): 219-226.
Bentham, Jeremy. "An introduction to the principles of morals and legislation." History of Economic Thought Books (1781).
Bezençon, Valéry, dan Sam Blili. "Ethical products and consumer involvement: what's new?." European journal of marketing 44.9/10 (2010): 1305-1321.
Bowie, N. E. "Business Ethics: A Kantian Perspective Blackwell Malden." Cambridge Companion to Virtue Ethics (1999).
Brass, Daniel J., Kenneth D. Butterfield, dan Bruce C. Skaggs. "Relationships and unethical behavior: A social network perspective." Academy of management review 23.1 (1998): 14-31.
Brass, Daniel J., Kenneth D. Butterfield, dan Bruce C. Skaggs. "Relationships and unethical behavior: A social network perspective." Academy of management review 23.1 (1998): 14-31.
Brown, Michael E., Linda K. Treviño, dan David A. Harrison. "Ethical leadership: A social learning perspective for construct development and testing." Organizational behavior and human decision processes 97.2 (2005): 117-134.
Bucholtz, A. K., dan Archie B. Carroll. "Business and society: ethics and stakeholder management." Mason, OH: South-Westem Cengage Learning (2012).
Buttle, Francis. "Relationship marketing." Relationship Marketing: Theory and Practice, Paul Chapman Publishing, London (1996): 1-16.
Cann, Cynthia W. "Eight Steps to Building a Business‐to‐Business Relationship." Journal of Business & Industrial Marketing 13.4/5 (1998): 393-405.
Chen, Mei-Fang, dan Liang-Hung Mau. "The impacts of ethical sales behaviour on customer loyalty in the life insurance industry." The Service Industries Journal 29.1 (2009): 59-74.
Cherry, John, dan John Fraedrich. "Perceived risk, moral philosophy and marketing ethics: mediating influences on sales managers' ethical decision-making." Journal of Business research 55.12 (2002): 951-962.
Cohan, John Alan. "Towards a new paradigm in the ethics of women's advertising." Journal of Business Ethics 33.4 (2001): 323-337.
Corner, Patricia Doyle. "Workplace spirituality and business ethics: Insights from an eastern spiritual tradition." Journal of business ethics 85 (2009): 377-389.
Cornwall, Jeffrey R., dan Michael J. Naughton. "Who is the good entrepreneur? An exploration within the Catholic social tradition." Journal of business ethics 44 (2003): 61-75.
Cornwall, Jeffrey R., dan Michael J. Naughton. "Who is the good entrepreneur? An exploration within the Catholic social tradition." Journal of business ethics 44 (2003): 61-75.
Crane, Andrew. "Unpacking the ethical product." Journal of Business Ethics 30 (2001): 361-373.
Crosby, Lawrence A. "Exploding some myths about customer relationship management." Managing Service Quality: An International Journal 12.5 (2002): 271-277.
De Hoogh, Annebel HB, dan Deanne N. Den Hartog. "Ethical and despotic leadership, relationships with leader's social responsibility, top management team effectiveness and subordinates' optimism: A multi-method study." The leadership quarterly 19.3 (2008): 297-311.
Dingledine, Raymond, dkk. "The glutamate receptor ion channels." Pharmacological reviews 51.1 (1999): 7-62.
Donaldson, Thomas, dan Thomas W. Dunfee. "When ethics travel: The promise and peril of global business ethics." California Management Review 41.4 (1999): 45-63.
Duerig, T., A. Pelton, dan D. J. M. S. Stöckel. "An overview of nitinol medical applications." Materials Science and Engineering: A 273 (1999): 149-160.
Dunfee, Thomas W. "On the synergistic, interdependent relationship of business ethics and law." Am. Bus. LJ 34 (1996): 317.
Elliott, Devonda, dkk. "Essential Traits Of Ethical Leadership." Ethics & Critical Thinking Journal 2013.4 (2013).
Ferrell, Odies C., dan Larry G. Gresham. "A contingency framework for understanding ethical decision making in marketing." Journal of marketing 49.3 (1985): 87-96.
Ferrell, Odies C., Larry G. Gresham, dan John Fraedrich. "A synthesis of ethical decision models for marketing." Journal of Macromarketing 9.2 (1989): 55-64.
Greige Frangieh, Charbel, dan Hala Khayr Yaacoub. "A systematic literature review of responsible leadership: Challenges, outcomes and practices." Journal of Global Responsibility 8.2 (2017): 281-299.
Hunt, Shelby D., dan Scott Vitell. "A general theory of marketing ethics." Journal of macromarketing 6.1 (1986): 5-16.
Islam, Syed S., dkk. "Gender differences in work‐related injury/illness: analysis of workers compensation claims." American journal of industrial medicine 39.1 (2001): 84-91.
Jones, M. C., dan S. J. Sheather. "Using non-stochastic terms to advantage in kernel-based estimation of integrated squared density derivatives." Statistics & Probability Letters 11.6 (1991): 511-514.
Laczniak, Gene R., dan Patrick E. Murphy. "Normative perspectives for ethical and socially responsible marketing." Journal of Macromarketing 26.2 (2006): 154-177.
Lim, Stephen S., dkk. "A Comparative Risk Assessment of Burden of Disease and Injury Attributable to 67 Risk Factors and Risk Factor Clusters in 21 Regions, 1990–2010: a Systematic Analysis for the Global Burden of Disease Study 2010." The lancet 380.9859 (2012): 2224-2260.
MacIntyre, Alasdair. Marxism and Christianity. University of Notre Dame Pess, 1984.
Mill, John Stuart. An Examination of Sir William Hamilton's Philosophy: Volume IX. University of Toronto Press, 1979.
Murphy, Emma. Economic and Political Change in Tunisia. Palgrave Macmillan UK, 1999.
Quatro, Scott A. "New Age or Age Old: Classical Management Theory and Traditional Organized Religion as Underpinnings of the Contemporary Organizational Spirituality Movement." Human Resource Development Review 3.3 (2004): 228-249.
Rawls, John. "Atheory of justice." Cambridge (Mass.) (1971).
Saeed, Mohammad, Zafar U. Ahmed, dan Syeda-Masooda Mukhtar. "International marketing ethics from an Islamic perspective: a value-maximization approach." Journal of business ethics 32 (2001): 127-142.
Tamari, Tal. "The Development of Caste Systems in West Africa1." The Journal of African History 32.2 (1991): 221-250.
Trevino, Linda Klebe. "Ethical decision making in organizations: A person-situation interactionist model." Academy of management Review 11.3 (1986): 601-617.
Werhane, Patricia H. The Blackwell Encyclopedia of Management Business Ethics. Blackwell Publishers Ltd, 2021.
Wotruba, Thomas R. "A comprehensive framework for the analysis of ethical behavior, with a focus on sales organizations." Journal of Personal Selling & Sales Management 10.2 (1990): 29-42.
Zakaria, Maheran, dan Norhaini Mat Lajis. "Moral philosophies underlying ethical judgments." International Journal of Marketing Studies 4.2 (2012): 103.
DOI: http://dx.doi.org/10.35931/aq.v17i4.2299
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
index by:
Publish by:
Sekolah Tinggi Ilmu Al-Qur'an Amuntai
Contact us:
Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com
This work is licensed under a Creative Commons Attribution 4.0 International License.