Digital Campaign: Character Branding and Framing towards the 2024 Presidential Election

Ahmad Zuhdi, Cecep Suryana, Rodon Pedrason, Satryo Sasono, Ahmad Musabiq Habibie

Abstract


The existence of social media allows us to interact with anyone quickly and inexpensively. Political figures then use this as a medium in carrying out digital campaigns. This research was carried out to see how social media is used as a digital campaign tool by politicians to build a certain character or image in the eyes of society or the public. This research will be carried out using a qualitative approach and descriptive analysis. The data used in this study comes from the results of previous studies. The results of this study found that it is necessary to have a good brand or image from the public for the popularity of these politicians so that the implementation of digital campaigns can run effectively. Therefore, character-building needs to be done so that the digital campaign carried out to carry out the presidential election in the future can run well.

Keywords


Digital Campaign, Social-Media, Brand Character

Full Text:

PDF

References


Altourah, Albaraa F., Khin Wee Chen, and Ali A. Al-Kandari. "The Relationship between Media Use, Perceptions and Regime Preference in post-Arab Spring Countries." Global Media and Communication 17.2 (2021): 231-259.

Barrinha, André, and Thomas Renard. "Power and Diplomacy in the Post-Liberal Cyberspace." International Affairs 96.3 (2020): 749-766.

Boulianne, Shelley. "Twenty Years of Digital Media Effects on Civic and Political Participation." Communication Research 47.7 (2020): 947-966.

Culpepper, Pepper D., and Kathleen Thelen. "Are We All Amazon Primed? Consumers and the Politics of Platform Power." Comparative Political Studies 53.2 (2020): 288-318.

Freelon, Deen, and Chris Wells. "Disinformation as Political Communication." Political Communication 37.2 (2020): 145-156.

Grenni, Sara, L. G. Horlings, and K. Soini. "Linking Spatial Planning and Place Branding Strategies through Cultural Narratives in Places." European Planning Studies 28.7 (2020): 1355-1374.

Hannonen, Olga. "In Search of a Digital Nomad: Defining the Phenomenon." Information Technology & Tourism 22.3 (2020): 335-353.

Hazra, Ummaha, and Asad Karim Khan Priyo. "Mobile Financial Services in Bangladesh: Understanding the Affordances." The Electronic Journal of Information Systems in Developing Countries 87.3 (2021): e12166.

Hendriks, Carolyn M., and Jennifer Lees-Marshment. "Political Leaders and Public Engagement: The Hidden World of Informal Elite–Citizen Interaction." Political Studies 67.3 (2019): 597-617.

Hultman, Magnus, Sera Ulusoy, and Pejvak Oghazi. "Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing." Psychology & Marketing 36.12 (2019): 1226-1236.

Hyland-Wood, Bernadette, et al. "Toward Effective Government Communication Strategies in the Era of COVID-19." Humanities and Social Sciences Communications 8.1 (2021): 1-11.

Kadarisman, Muh, Arie Wahyu Wijayanto, and Anjar Dimara Sakti. "Government Agencies’ Readiness Evaluation towards Industry 4.0 and Society 5.0 in Indonesia." Social Sciences 11.8 (2022): 331.

Kassen, Maxat. "Understanding Decentralized Civic Engagement: Focus on Peer-To-Peer and Blockchain-Driven Perspectives on E-Participation." Technology in Society 66 (2021): 101650.

Kreiss, Daniel, and Shannon C. McGregor. "Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google with Campaigns during the 2016 US Presidential Cycle." Political Communication 35.2 (2018): 155-177.

Laksmana, Evan A. "Reshuffling the Deck? Military Corporatism, Promotional Logjams and Post-Authoritarian Civil-Military Relations in Indonesia." Journal of Contemporary Asia 49.5 (2019): 806-836.

Lovari, Alessandro, and Chiara Valentini. "Public Sector Communication and Social Media: Opportunities and Limits of Current Policies, Activities, and Practices." The Handbook of Public Sector Communication (2020): 315-328.

MacDonald, Alexander Ewan, Roger Sherlock, and John Hogan. "Using Cognitive Mapping to Longitudinally Examine Political Brand Associations." Journal of Political Marketing 18.3 (2019): 267-302.

Mansoor, Mahnaz. "Citizens' Trust in Government as a Function of Good Governance and Government Agency's Provision of Quality Information on Social Media during COVID-19." Government Information Quarterly 38.4 (2021): 101597.

Modarress Fathi, Batoul, Alexander Ansari, and Al Ansari. "Threats of Internet-of-Thing on Environmental Sustainability by E-Waste." Sustainability 14.16 (2022): 10161.

Mufti, Mariam, and Farida Jalalzai. "The Importance of Gender Quotas in Patriarchal and Clientelistic Polities: The Case of Pakistan." Journal of Women, Politics & Policy 42.2 (2021): 107-123.

Nugrahani, Farida, and M. Hum. "Metode Penelitian Kualitatif." Solo: Cakra Books 1.1 (2014): 3-4.

Sunarso, Sunarso, Benni Setiawan, and Ni Putu Pande Satya Anjani. "The Political Satire of Mojok. co in the 2019 Indonesian Election." Heliyon 8.7 (2022): e10018.

Susila, Ihwan, et al. "Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election." Journal of Political Marketing 19.1-2 (2020): 153-175.

Szymkowiak, Andrzej, et al. "Information Technology and Gen Z: The Role of Teachers, the Internet, and Technology in the Education of Young People." Technology in Society 65 (2021): 101565.

Zhuravskaya, Ekaterina, Maria Petrova, and Ruben Enikolopov. "Political Effects of the Internet and Social Media." Annual Review of Economics 12 (2020): 415-438.




DOI: http://dx.doi.org/10.35931/aq.v17i1.1797

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

index by:

              

Publish by:

Sekolah Tinggi Ilmu Al-Qur'an Amuntai

Contact us:

Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com

 

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.