The Influence of Brand Image, Product Quality and Price on Samsung Smartphone Product Purchase Decisions (Case Study on Employees of PT Angkasa Pura Aviasi Kualanamu International Airport)
Abstract
Keywords
Full Text:
PDFReferences
Armstrong, Gary, Stewart Adam, Sara Denize, Michael Volvov, and Philip Kotler. Principles of Marketing. 7th Edition. Melbourne: Pearson Education, 2018.
Azzuri, Imam, and Yahya. “Pengaruh Harga, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Samsung Galaxy (Studi Pada Mahasiswa Stiesia Surabaya).” Jurnal Ilmu Dan Riset Manajemen (JIRM) 10, no. 5 (2021).
Bustani, Bustani, Muammar Khaddafi, and Rico Nur Ilham. “Regional Financial Management System of Regency/City Regional Original Income in Aceh Province Period Year 2016-2020.” International Journal of Educational Review, Law And Social Sciences (IJERLAS) 2, no. 3 (2022).
Deming. Manajemen Pemasaran Modern. Yogyakarta: Liberty, 2012.
Falahuddin, Falahuddin, Fuadi Fuadi, Munandar Munandar, Reza Juanda, and Rico Nur Ilham. “Increasing Business Supporting Capacity In Msmes Business Group Tempe Bungong Nanggroe Kerupuk In Syamtalira Aron District, Utara Aceh Regency.” IRPITAGE Journal 2, no. 2 (2022). https://doi.org/10.54443/irpitage.v2i2.313.
Geovani, Iwoeng, Siti Nurkhotijah, Harry Kurniawan, Feby Milanie, and Rico Nur Ilham. “Juridical Analysis of Victims Of The Economic Exploitation of Children Under The Age to Realize Legal Protection From Human Rights Aspects: Research Study at The Office of Social and Community Empowerment In Batam City.” International Journal of Educational Review, Law And Social Sciences (IJERLAS) 1, no. 1 (2021). https://doi.org/10.54443/ijerlas.v1i1.10.
Ginting, Paham, and Syafrizal H. Situmorang. Filsafat Dan Metode Riset. Medan: USU Press, 2008.
Iis, Em Yusuf, Wahyuddin Wahyuddin, Armanu Thoyib, Rico Nur Ilham, and Irada Sinta. “The Effect of Career Development and Work Environment on Employee Performance with Work Motivation as Intervening Variable at the Office of Agriculture and Livestock In Aceh.” International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 2, no. 2 (2022). https://doi.org/10.54443/ijebas.v2i2.191.
Kotler, Philip, and Gary Amstrong. Marketing An Introduction. 14th Edition. Pearson Education: United Kingdom, 2020.
Likdanawati, Yanita, Hamdiah, Rico Nur Ilham, and Irada Sinta. “Effect of Organizational Commitment, Work Motivation and Leadership Style on Employee Performance of PT. Aceh Distribus Indo Raya.” International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 1, no. 8 (2022).
Mokoagouw, Milly Lingkan. “Pengaruh Gaya Hidup, Harga, Kualitas Produk Terhadap Keputusan Pembelian Handphone Samsung Di Samsung Mobile IT Center Manado.” Jurnal Berkala Ilmiah Efisiensi 16, no. 1 (2016).
Sugiyono. Metode Penelitian Administrasi. Bandung: Alfabeta, 2015.
Tjiptono, Fandy. Strategi Pemasaran: Prinsip Dan Penerapan. Yogyakarta: Penerbit Andi, 2019.
DOI: http://dx.doi.org/10.35931/aq.v17i1.1810
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan
index by:
Publish by:
Sekolah Tinggi Ilmu Al-Qur'an Amuntai
Contact us:
Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com
This work is licensed under a Creative Commons Attribution 4.0 International License.