Organizational Framework Development: Formulating Strategy to Increase Digital Maturity

Maharanie Anggun Kurniya, Made Andriani

Abstract


This paper aims to develop an organizational framework for formulating a strategy to increase digital maturity. The research stages consist of: (1) Problem observation, (2) Literature review, (3) Model development, (4) Discussion, and (5) Conclusion. Specifically, the model development stage becomes this research's findings and originality. The results show that the organizational framework proposed in this research can help companies formulate strategies from operational business processes through a structured and systematic organizational framework. This framework consists of four systematic steps: (1) digital maturity assessment, (2) business process mapping, (3) business process characteristic identification, and (4) strategy formulation. Also, the strategy that arises by implementing the proposed organizational framework is obvious and structured because the resulting strategy considers business processes' characteristics. Specifically, this research suggests that the company may develop a web-based knowledge-sharing community for externalizing tacit knowledge into explicit knowledge to solve tacit knowledge needs to be managed. The research does not discuss the suggestion to develop a web-based knowledge-sharing community as a strategy's practical implication in detail. Also, considering the web-based knowledge-sharing community is a strategy designed in this case based on the characteristics and knowledge needs of prioritized business processes, the strategy formulation needs adjustment if the business process has turned into different characteristics. The organizational framework for formulating a strategy to increase digital maturity from the operational business process point of view has not been investigated previously.

Keywords


Organization management, digital maturity, business process, knowledge management, strategy

Full Text:

PDF

References


Bărbulescu, Oana, Alina Simona Tecău, Daniel Munteanu, and Cristinel Petrişor Constantin. “Innovation of Startups, the Key to Unlocking Post-Crisis Sustainable Growth in Romanian Entrepreneurial Ecosystem.” Sustainability 13, no. 2 (2021). https://doi.org/10.3390/su13020671.

Corver, Q., T. Smeets, and P. Sol. How to Win with Digital. Amsterdam: Cognizant, 2019.

Donoghue, Leigh P, Jeanne G Harris, and Bruce A Weitzman. “Knowledge Management Strategies That Create Value.” Accenture Institute, no. 1 (1999).

Freeman, John, Glenn R. Carroll, and Michael T. Hannan. “The Liability of Newness: Age Dependence in Organizational Death Rates.” American Sociological Review 48, no. 5 (1983). https://doi.org/10.2307/2094928.

Hair, J. F., R. P. Bush, and D. J. Ortinau. Marketing Research. New York: The McGraw-Hill Companies, 2003.

Klötzer, Christoph, and Alexander Pflaum. Toward the Development of a Maturity Model for Digitalization within the Manufacturing Industry’s Supply Chain. Proceeding of the 50th Hawaii International Conference on System Science. Hawaii: Hawaii International Conference on System Science (HICSS), 2017.

Miller, George A. “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” Psychological Review 63, no. 2 (1956). https://doi.org/10.1037/h0043158.

Priyono, Anjar, Abdul Moin, and Vera Nur Aini Oktaviani Putri. “Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic.” Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4 (2020). https://doi.org/10.3390/joitmc6040104.

Rodrigues, Cristina Doritta, and Matheus Eurico Soares de Noronha. “What Companies Can Learn From Unicorn Startups to Overcome the COVID-19 Crisis.” Innovation & Management Review, 2021. https://doi.org/10.1108/INMR-01-2021-0011.

Rossmann, A. Digital Maturity: Conceptualization and Measurement Model. Thirty Ninth International Conference on Information Systems. California: International Conference on Information Systems (ICIS), 2018.

Schumacher, Andreas, Selim Erol, and Wilfried Sihn. “A Maturity Model for Assessing Industry 4.0 Readiness and Maturity of Manufacturing Enterprises.” Procedia CIRP, The Sixth International Conference on Changeable, Agile, Reconfigurable and Virtual Production (CARV2016), 52 (2016). https://doi.org/10.1016/j.procir.2016.07.040.

Stinchcombe, A. “Social Structure and Organization.” Scientific Research, 1965.

Sugathan, Praveen, Alexander Rossmann, and Kumar Rakesh Ranjan. “Toward a Conceptualization of Perceived Complaint Handling Quality in Social Media and Traditional Service Channels.” European Journal of Marketing 52, no. 5/6 (2018). https://doi.org/10.1108/EJM-04-2016-0228.

Symonds, P. M. “On the Loss of Reliability in Ratings Due to Coarseness of the Scale.” Journal of Experimental Psychology 7, no. 6 (1924). https://doi.org/10.1037/h0074469.

Tabrizi, Behnam, Ed Lam, Kirk Girard, and Vernon Irvin. “Digital Transformation Is Not About Technology.” Harvard Business Review, 2019. https://hbr.org/2019/03/digital-transformation-is-not-about-technology.

Vial, G. “Understanding Digital Transformation: A Review and a Research Agenda.” Journal of Strategic Information System 28, no. 2 (2019).




DOI: http://dx.doi.org/10.35931/aq.v17i2.2011

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan

index by:

              

Publish by:

Sekolah Tinggi Ilmu Al-Qur'an Amuntai

Contact us:

Address: Jl. Rakha Pakapuran, Amuntai Utara
Kabupaten : Hulu Sungai Utara
Kode Pos : 71471
Provinsi : Kalimantan Selatan
Telephone : 085251613000
Email: hafizhihusinsungkar@gmail.com

 

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.