Digital Dakwah in Public Space: Transformation of Islamic Value Education in Multicultural Society

Abstract

This study aims to determine the extent to which social media can play a role in educating the public about Islamic values in Perumnas Antang Blok 10 Makassar, and the role of social media can be optimally utilized to achieve better religious education goals. The type of research used is qualitative research. The research methods used are observation, interviews, and documentation. The data analysis technique used by the researcher is the interactive model of Miles, Huberman, and Saldana which includes data condensation, data presentation, and drawing conclusions. The results of this study indicate that the community of Perumnas Antang Blok 10 utilizes various social media platforms selectively and contextually as a means of supporting practical and flexible Islamic education. The use of platforms such as WhatsApp, Facebook, TikTok, and YouTube is adjusted to age demographics and the need for in-depth material, where the content accessed serves to strengthen the values of faith, worship, morals, and muamalah in everyday life. A critical attitude in filtering content and considering information sources is an important key for society in maintaining social harmony in a multicultural environment, so that social media has successfully transformed into a space for strengthening applicable religiosity without neglecting the ethics of interaction.